Founder Geneve David did not venture into the world of gaming until his adult life. He is proof that you do not have to grow up around video games to find the gamer within. Working alongside industry professionals, he gained a deep understanding of video games and their artists, lore, culture, and development, and discovered a passion for in-game community.

David is a leading advocate for changing the term gamer to represent all people who like any kind of game, and for the word to be a universally positive term for everyone. He founded The Gamer in You to reveal the true meaning of the word: a gamer is a person who enjoys any type of game at any level. Davis believes no one should ever be ribbed for playing video games and that gaming can encourage ingenuity and healthy social connections.